Pharmaceutical social media marketing
Once, not too long ago, the digital sphere of social media was pretty scary territory for the highly-regulated pharmaceutical industry. Engaging with consumers and interacting with stakeholders in general was met with a lot of hesitation, really pushing the pharma marketers out of their comfort zone.
And whilst we do see signs that drug makers are significantly embracing social media today, that doesn’t necessarily mean that having an active presence has become easier, nor that it requires less vigilance.
In this whitepaper, Adagio will guide you through a brief overview of today’s social media performance of big pharma, whilst outlining some specific guidance to improve your online ratings and stakeholder engagement, be they consumers or HCP’s.